Health and Wellness Network Marketing: Do Your Products Sell Themselves?
It is no secret that the market is saturated with health and wellness Network Marketing companies. It is easy to find someone selling the best lotions, potions, and super supplements online, offline and all around you.
They all have similar product claims. They all claim to be from the deepest darkest corner of the Earth, have a patent or patent pending, and will change the health of nations. In other words they are always the best of the best.
These products are so good they sell themselves or do they?
To preface I must say I enjoy some very high quality supplements that have improved my health greatly. To me it is a no brainer to spend a little extra money to enjoy the benefits. But I have a secret…… They do not sell themselves.
Let me just get this out in the open. It does not matter how great and wonderful your products are in your network marketing business. They will not ever sell themselves.
For example suppose you buy a truck load of your products. When they arrive to your doorstep you put them out on your sidewalk. They sell themselves right?
No. If by chance your neighbor walks by you will have to sell them on the products. Most likely they will only buy from you if they like and trust you. But they might not either and then they will just think you are crazy:-).
Your products may be the best thing since sliced bread but they must be actively marketed. When you start in your health and wellness network marketing company you might have been told this. It is very misleading and it is not true.
Even if you believe 100% that your products are the best ever you still need to get someone else to believe that. Most people will not even start to believe you until they like and trust you.
The truth is your success depends on marketing. You want to market to your target audience. You also want to be talking to people who want to be talked to. You will always be more successful when you are talking to those who have an interest in what you have.
More importantly you need to know what to market. (It is not your products) I am sure I have you confused now but I cover that in the next article.
If you want to know how I cured my health and wellness network marketing blues click on the link in my resource box to find out more.
Copyright © Mary Thayer